About Myself

Relishes exploring. Cherishes Empathy.
Focused on sharing interesting stories of people and their experiences.

Josh riding his gravel bike in the Boulder foothills

Joshua Lawton

Content Creator & Digital Marketing

Champion of content development and direct digital marketing with a proven track record in increasing awareness, maximizing messaging for potential revenue growth. Brings a unique perspective to build brands and create engagement with target audiences across diverse marketing channels.

Spearhead brand campaigns with powerful communication and consistent portrayal of a company’s mission and values. Seen as a renaissance man by colleagues and clients.

Passionate about sharing the love and experiences seen from our world. Through an optic lens or from the saddle of a bicycle.

Example projects

Some images and or links to diverse projects.
Visual goodness is delicious.

Work Experience

Trying to learn more each day about the future of media use
and benefits from a sociological viewpoint.

Nov, 2021
Present

TrainingPeaks

Content Strategist

Develops and execute digital marketing content strategies aimed at attracting new users and delighting our current users. Oversees the creation and expansion of the company’s digital resources such as guides, lifestyle content, podcasts, photography and videos. Works cross-functionally to find ways to surface new and legacy content throughout the user journey.

Jan, 2017
Nov, 2021

PEARL iZUMi

Content Producer

Creating and managing interesting digital marketing goodness—from stills to videos to copywriting—for international and domestic social media and web platforms to increase awareness and engagement with of one of the largest cycling apparel companies in the world. Also oversee a team of US brand ambassadors and their support of the brand in their communities and through digital platforms. Manage and maintain a Wordpress blog platform for the brand. Create original content as well as publish posts for other authors to support brand initiatives and marketing.

Jan, 2013 Jan, 2017

International Mountain
Bicycling Association

Content & Membership Manager

Objectives include growing and maintaining IMBA’s membership base and online e-commerce portal. Coordinate all member retention and acquisition efforts plus membership benefits, and manage the membership data of more than 200 IMBA chapters. Tactics and tools include a variety of creative direct marketing (direct mail, display advertising, email, event marketing, social media) and other communications to mountain bike enthusiasts. Also coordinate and create content for digital marketing platforms using Drupal-based website, CiviCRM and social media platforms.

Aug, 2010 Present

Consortium Productions/
Joshua & Co.

Owner

Produce images, video, audio and other multimedia for client websites, advertising materials, newspapers and other national editorial publications. Plan and manage content creation of portfolio websites for small businesses in addition to educating clients on web-based marketing, search engine optimization (SEO) and social media engagement.

Joshua & Co. Photography is branded separately from Consortium Productions to appeal to wedding and portraiture clients.

Get In Touch

Happy to talk about any projects or just meet up to go for a ride!

My Home-base

Boulder County, Colorado

My Number

+1 303-947-1952 | jl@joshualawton.com